519.894.0846SERVICES / PROGRAMMATIC DISPLAY
Reach A Highly Targeted Audience No Matter Where They Are
The Power Of Programmatic Display Advertising
Programmatic advertising is a digital marketing practice designed to reach potential customers the moment they are looking to buy, no matter what their location. With the right strategy in place, programmatic’s versatility allows marketers to even target competitor’s customers, target fenced geographical areas, use company data to reach out to past customers, and more. At M3 Digital, we use a blend of targeting tactics to target at every level of user engagement including:
Contextual
- targets users viewing content within specific categories relevant to your industry, audience or product.
Keyword-level Contextual
- targets users viewing content with keywords relevant to your industry.
Geo Fence Targeting
- targeting based on your location and your competitor’s locations.
- enables marketers to reach audiences through custom targeting shapes with precise and accurate data.
CRM Targeting
- targeting allows advertisers to upload data from an existing or purchased database of names, email and postal addresses, showing ads to those users as they surf the web.
Keyword Search Retargeting
- provide us a custom list of keywords relevant to your product or industry and we scour the internet to find sites with content containing those keywords on which to serve your ad.
Site Retargeting
- target users who have previously visited your website as they surf the web.
Native Ads
- responsive ad units built to match a publisher’s content and design.
- offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience.
IP Targeting
- targets users by the location of their IP address.
Facebook Newsfeed
- target users on their personalized newsfeed.
- ads are placed within newsfeeds based on Facebook Life Event targeting, Facebook demographic targeting, Facebook interest and behavior targeting.
